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The subculture's origins remains uncertain. Gyaru fashion style is thought to have been popularized by Pamela Anderson 's role on the late s American television series Baywatch , which also appeared on Japanese television. Another possible inspiration for gyaru fashion may have been American phenomena such as the prominence of teenage party movies of the s or valley girls , which were then exaggerated by Japanese fashion culture to create the distinct gyaru style. The term gyaru itself was introduced and popularized in Japan by the American jeans company Wrangler. Wrangler released a line of women's jeans in named 'GALS,' which quickly became used outside of its original branding and was adopted to describe gyaru fashion in Gyaru subculture was at its peak during the Heisei era. It had a large influence on Japanese fashion and its economy,  with multiple gyaru brands branching out before eventually declining due to financial instability and changes in its target demographic. The department store Shibuya , across the intersection from the Shibuya Station in Tokyo, was a popular location for purchasing gyaru style clothing, and was where this fashion subculture was most often seen.
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In , at age 19, Dawson began making videos on YouTube and garnered over half a billion views by Some of these impressions later drew criticism for their offensive content, including racial stereotypes. During this time, Dawson also had a short-lived music career, releasing six original songs such as " Superluv! In , he launched his podcast, Shane and Friends , which ran for four years and produced episodes. The following year, Dawson released his first and only feature film, Not Cool , and appeared on an accompanying 10 episode docu-series The Chair. In , Dawson began his show on YouTube about conspiracy theories , which includes his web series Conspiracy Series with Shane Dawson.